Rachel Sama and James Michael Sama

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12 Qualities I Had To Develop To Attract My Wife

You don’t attract what you desire, you attract what you project.

James Michael Sama
15 min readApr 11, 2023

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I spent the first twenty years of my life honing a staggering inability to attract women on a romantic level. I had no problem surrounding myself with female friends, but also no success converting any of those friendships into romantic partnerships.

I’ve been publicly wide open over the past decade through my writing, speaking, and coaching, discussing the path I took from being “that guy” to one of the most widely read dating and relationship writers on the planet.

I’ll skirt over the dating escapades of my twenties and some of my thirties, though, as fleeting or less serious relationships aren’t the relevant focus here.

What I’d like to discuss is the qualities I had to develop — the man I had to become — to attract my wife.

Let me clarify what this means first:

I’m not talking about seeing someone across an empty field and somehow molding or manipulating myself into the person that she’d want to be with in order to “win her over.”

What I do mean is, the type of woman that she is, would only be attracted to a very particular type of man.

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James Michael Sama
James Michael Sama

Written by James Michael Sama

I help you evolve into the ultimate version of yourself. Life & Executive Coach. Multi #1 writer. Trusted by: CNN, CNBC, NY Post, CBS, more. Say hi! @JamesMSama

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