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8 Essential Truths About Confidence

Beliefs of those who’ve mastered it.

James Michael Sama
8 min readFeb 7, 2025

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What is confidence, really? Is it the ability to take risks? A level of trust in yourself? Security in your own self-worth? Refusal to accept less than you deserve?

For over a decade, I’ve been coaching high achievers along their journey towards inner confidence, and I can tell you that while many people seek it, only a few have actually defined it.

It’s no wonder it seems to be evasive.

Most think it’s in how they walk, or talk, or act, or dress — and while those things may be an expression of confidence, they are simply that. A symbol. An appearance of something deeper.

Something deeper is the key — confidence is not about your appearance. It’s not about your facial structure, or body type, or eye color, or how lucky you got in the gene pool. “How you appear” is not the same thing as “what you look like.”

What, then, is that “something deeper” that radiates to the surface of truly confident people?

And, what’s more, why does it draw us to them so strongly?

Here are some mindsets that the most confident people share.

1: Confidence is a RESULT.

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James Michael Sama
James Michael Sama

Written by James Michael Sama

I help you evolve into the ultimate version of yourself. Life & Executive Coach. Multi #1 writer. Trusted by: CNN, CNBC, NY Post, CBS, more. Say hi! @JamesMSama

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