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James Michael Sama and Rachel Sama

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8 Unspoken Rules of Happy Couples

Some rules aren’t meant to be broken.

9 min readJun 29, 2025

Having “rules” is a concept that makes many of us shudder in the context of an intimate relationship. Aren’t rules supposed to be for more…rigid matters? Rules take the fun, enjoyment, and romance out of things — and they also begin to feel a little…controlling.

Here’s the thing, though: Rules also serve as guidelines. They’re similar to boundaries, but stronger and more set in stone.

I’ve always colored outside of the lines in my life, so I am certainly not one to come on here and suggest that others live within any sort of confines. But, I believe that a happy and healthy relationship is between two people who agree on ways that they will, (and also won’t) act towards each other and in the relationship itself.

Let’s discuss some of these “rules” that I think every healthy relationship should have in place, and then you can let me know whether you agree or disagree.

Note: This is not the type of article that’s about keeping the romance alive, or planning date nights, or “rules” like that. This is more about rules of engagement, or rather, things you promise not to do — or to do in order to maintain the health and stability of the relationship.

1: Never use your insecurities against…

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James Michael Sama
James Michael Sama

Written by James Michael Sama

Private Life Strategist to ambitious leaders. 2x Author. Seen: The New York Times, CNN, CNBC, CBS, and more. Founder: The Round Table. Say hi! @JamesMSama