Every Couple Should Make These 12 Essential Promises

Are you asking for too much? Or…not enough?

James Michael Sama
7 min readMay 22, 2024


I think one of the cracks in the armor of the heart is low standards, and weak boundaries.

What I mean by that is: We simply accept too much of other people’s crap.

Maybe we’re lonely, or maybe we don’t think we can do any better, or maybe we just don’t really believe that true love exists, so we take what we can get.

As a result, we just…settle. Settle for mundane. Boring. Stale. Meh.

There are a lot of things in life that are vanilla — your love life shouldn’t be one of them.

Here are 12 agreements that I believe every couple should make in order to build a solid and healthy foundation:

1: We will always put in consistent effort for each other.

Let’s think about the very foundation of building a relationship…or, anything, really.

The work and effort put in must be steady and consistent. We cannot take time off, or be hot and cold, or vary our level of effort and expect the same results as if we showed up and stepped up to the plate with the same energy every single time.



James Michael Sama

I help you evolve into the ultimate version of yourself. Life & Executive Coach. Multi #1 writer. Trusted by: CNN, CNBC, NY Post, CBS, more. Say hi! @JamesMSama