The 10 Point Guide to Building a Powerful Personal Brand

You already have a personal brand whether you realize it or not. Here’s how to make sure it serves you rather than hurts you.

What’s the first thing that comes to mind when you hear the word “brand”?

Maybe it’s a logo, or a color scheme, or your favorite clothing designer or automobile manufacturer.

A logo, while representative of a brand, is not the brand itself. The brand itself is rooted in how that product or service makes you feel. What you can expect from them. The consistency of the delivery.

Strong brands are built from consistency and trust.

This is why you can walk into a McDonald’s in Toyko, or Boise, Idaho, and know immediately you are in a McDonald’s.

This is why you can buy the same size Adidas sneakers every time without trying them on.

This is why a brand marketer can get canned for using an ever so slightly different shade of blue than the brand kit calls for.

But, here’s a brand you may not have considered falling into the same category:

Yourself.