The 15 Laws Every Modern Gentleman Lives By

A code of conduct for all good men.

When I first started writing (way) back in 2013, I was focused on these missions: To help men become even better versions of themselves. To help them understand relationships and attraction. To help them gain confidence, and to stop living in the shadows of others.

Now, more than a decade, 40 million+ views later, the irony is that the vast majority of my readers, and many of my private clients…are women.

Why do you think that is?

In my experience, men are (generally speaking) less interested in personal development. They don’t want to admit their faults, they don’t want another man telling them what to do (even though that’s not what coaching is), and they don’t want to change their ways.

Of course, there are the exceptions to these rules. I also have the honor of coaching some massively inspiring and successful men — shout-out to my incredible clients.

My male friends are spectacular people. I do understand that they are out there.

How is it, though, that you might spot one of these diamonds in the rough? These men that could be classified as modern gentlemen? The men who hold themselves to a higher standard of conduct?