The Modern Man’s Handbook To Winning The Dating Game

If you DON’T think dating is a competition, just talk to the men who always feel like they’re being ignored, passed over, or “friend zoned” while the woman they’re interested in chooses another guy.

James Michael Sama
15 min readDec 7, 2023

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This may be an unpopular stance, and likely a taboo way to describe it, but as someone who spent the first two decades of life “losing” (repeatedly) at the dating game, I can assure you that it feels more like a competition to men than we let on.

Each time a woman selects a different man than him, the man in question will start to wonder why. What didn’t he bring to the table? Why is that other guy “better” than him?

The truth, though, is that it’s not about being better or worse, it’s about compatibility.

Absorb this: Someone can be “better” FOR a person than you. That doesn’t mean they’re a better person THAN you.

They may, however, be better AT dating than you. They understand the principles of attraction, manners, etiquette, romance, and what could loosely be referred to as courtship.

The primary reason I started coaching over a decade ago was to help men and women alike understand both themselves…

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James Michael Sama

I help you evolve into the ultimate version of yourself. Life & Executive Coach. Multi #1 writer. Trusted by: CNN, CNBC, NY Post, CBS, more. Say hi! @JamesMSama